Your learners are looking to you for everything they need, from training to lifelong learning to certifications. Yet many organizations that provide learning and development are unsure how to turn their learning programs into profitable eLearning products.

Learning professionals are seeking creative ways to keep their business afloat, and, in order to do this, they’re taking a deep dive into their learning program data. But, data is just a collection of numbers, right? This is why many professionals are turning to the powerful tool of storytelling.

Developing successful eLearning courses for your audience is the focal point for many companies, but it’s only half the battle. To run an effective learning business, you need to know to be a marketer. Marketing your learning programs helps create a culture of continuous learning, and that turns into consistent demand for your organization or products.

If you run a learning program, you know how powerful it is to keep your learners engaged with your online content. Not only do learners achieve greater levels of success, but your learning business continues to grow. According to our data, however, learners average 98% fewer sessions in a learning platform after they complete their study plan.

Ever notice that your learners can ace a single test, but their overall performance hasn’t improved?

We’ve all been there before…