For many associations, the quest to grow non-dues revenue can feel like an endless pursuit. But for the Association for Financial Professionals (AFP), exam prep became the unlikely hero that helped unlock new revenue, improve learner outcomes, and fuel sustained growth.

Imagine offering your members more than just networking events, webinars, and newsletters. What if your organization provided powerful learning opportunities and credentials that could change the trajectory of their careers?

From investing in member experience software to crafting programs that enable learners to practice the professional skills they need, your association works hard to recruit members. As such, it can be disheartening to see your member count tick down instead of up.

If your association is like most, the majority of your revenue likely comes from membership dues. Members pay to be a part of your organization, and in return, you provide them with resources and opportunities to connect with others in the industry. To steadily grow your association and offer the best member experience possible, however, you’ll need to open your organization up to additional revenue streams.

Imagine you discover a tool that could streamline your association’s operations, improve your organization’s data security, cut costs, and increase member engagement all at once. This tool isn’t a new gadget or software system; it’s a technology audit.

In the competitive landscape of certification training, organizations must continuously innovate to meet learner demands and drive impactful results. The Project Management Institute (PMI) did just that by embarking on a transformative journey to build an effective and engaging study companion designed to supplement exam preparation for PMI certifications.