Could associations take a page out of higher ed’s playbook? Like associations, higher ed also offers continuing education opportunities. In recent years, universities have begun to partner with online platforms to provide on-demand, flexible micro-credentials.
You bought a learning management system (LMS) to store all of your association’s educational products.
Leading education and training companies are constantly seeking for ways to help learners succeed, increase high margin revenue, and improve participation rates. In conjunction with these high-stake goals, they are are also striving to keep up with the needs of today’s modern learners and their expectations for strong digital experiences.
For today’s workforce, learning is a lifelong process. Whether these workers need a license to practice in a certain field or are pursuing a certificate to advance their career, credentialing exams are a part of the modern professional journey. While these learners have traditionally had to squeeze prep classes into their packed schedules, the shift toward digital learning is making credentialing prep more accessible, convenient, and effective.
Once the singular source for cutting-edge knowledge in their arenas, today’s associations are battling membership loss and declining sponsorship revenues.
Learning and education continue to be on the list of chief offerings for professional associations. The face of that education has evolved as professionals are eager to seek resources needed to take the next step in their careers. Member engagement strategies focused on e-learning and competency-based models will not only make learning opportunities more affordable for associations and more convenient for their members/learners, they also create new opportunities for the way education is approached and assessed.