For today’s workforce, learning is a lifelong process. Whether these workers need a license to practice in a certain field or are pursuing a certification to advance their career, credentialing exams are a part of the modern professional journey. While these learners have traditionally had to squeeze prep classes into their packed schedules, the shift toward digital learning is making credentialing prep more accessible, convenient, and effective.

Once the singular source for cutting-edge knowledge in their arenas, today’s associations are battling membership loss and declining sponsorship revenues. Paying close attention—and adapting to—these trends will help keep associations relevant and able to meet their members’ needs.

Many professionals join associations for their educational opportunities. And, currently, many associations remain rooted in "knowledge-based learning" which focuses on what someone "knows" about their profession/knowledge area. It comes from formal education and isn't always the best approach.