The facts are clear: more than 50 percent of association members cite support for certifications and certification training programs among the membership benefits they value most. So if your learning programs leave members feeling unprepared, it’s going to cost you.

In a recent webinar, we invited industry experts from the Association of Chartered Certified Accountants (ACCA) to discuss their efforts in reducing pass rate disparities and contributing to the establishment of a global standard in education.

The American Bankers Association (ABA) has long been a powerhouse in the world of banking education, and for good reason. With a history dating back to 1875, the ABA has continuously evolved to meet the ever-changing needs of over 2 million bankers across financial institutions of all sizes.

Amidst the obstacles that associations have encountered in recent years, their focus remains on surmounting significant growth challenges. Many organizations have witnessed a decline in membership and renewals, presenting hurdles that need to be addressed. However, there is optimism for the future. According to the Membership Marketing Benchmark Report, in 2022, only 33% of associations reported a decrease in membership, while 38% experienced growth, indicating a positive trend.

Do you want to boost engagement in your certification training program or increase the value of your membership? Consider the state of your current eLearning platform.

Could associations take a page out of higher ed’s playbook? Like associations, higher ed also offers continuing education opportunities. In recent years, universities have begun to partner with online platforms to provide on-demand, flexible micro-credentials.