Developing successful eLearning courses for your audience is the focal point for many companies, but it’s only half the battle. To run an effective learning business, you need to know to be a marketer. Marketing your learning programs helps create a culture of continuous learning, and that turns into consistent demand for your organization or products.

Ever notice that your learners can ace a single test, but their overall performance hasn’t improved?

We’ve all been there before…

It’s a common misconception that learning ends when we finish a course or university or an e-course. The truth is education never ends. Modern learners want to continue learning and organizations are eager to provide those resources for them.

You know the drill. A learner is preparing for a big achievement -- let’s say passing an exam or earning a credential. This learner is in full-on study mode: they’re attending your online courses, reading books and articles, studying flashcards, and taking practice tests. The night before the test, they might even cram a little.

Do you feel caught between instructional designers trying to use best practices and corporate executives demanding better and better ROIs?