Learning professionals are seeking creative ways to keep their business afloat, and, in order to do this, they’re taking a deep dive into their learning program data. But, data is just a collection of numbers, right? This is why many professionals are turning to the powerful tool of storytelling.

Developing successful eLearning courses for your audience is the focal point for many companies, but it’s only half the battle. To run an effective learning business, you need to know to be a marketer. Marketing your learning programs helps create a culture of continuous learning, and that turns into consistent demand for your organization or products.

It’s a common misconception that learning stops after you graduate from school or finish a course, but the reality is we are learning every day. Whether you know it or not, learning is essential to our existence. It is important to continue to learn and build skills that make us better individuals and team members and help us stay competitive in the modern economy.

To keep everyone safe we’ve been asked to do something unprecedented — to stay home.

Associations, credentialing bodies, and training organizations are shifting their current learning methods into a digital-first strategy due to the worldwide crisis. In a recent podcast with John Leh from Talented Learning, BenchPrep’s CEO Ashish Rangnekar shares strategies and best practices on how to pivot to digital education.

In light of the current landscape, many organizations are faced with digitally transforming their learning programs to meet learners’ needs. Organizations are open to using technology to fast-track their digital transformation more than ever, but many are confused about where to begin.