Research shows that students with high test anxiety score 12 to 15 percentile points lower than their peers. Not because they know less, but because the stress of the exam environment gets in the way.

For a long time, preparing for high-stakes exams meant following a rigid routine: reviewing content, taking a couple of practice tests, and hoping you covered what mattered. It worked, but barely. Today, expectations are higher, learners are busier, and the one-size-fits-all approach no longer cuts it.

Are you looking for innovative ways to drive revenue and create engaging practice and study experiences in your certification program? Repurposing exam questions could be the answer you've been searching for.

Remember when studying for a test like the ACT or SAT meant cramming information from textbooks? Or endless practice tests with the answers in small print at the back? Not anymore.

The PHR is notoriously hard. In 2019, the pass rate was just 69%. Because the exam certifies the competency of a modern practitioner of human resources, which is a complex profession, it’s safe to say that the rigor is a feature, not a flaw.

You know the drill. A learner is preparing for a big achievement -- let’s say passing an exam or earning a credential. This learner is in full-on study mode: they’re attending your online courses, reading books and articles, studying flashcards, and taking practice tests. The night before the test, they might even cram a little.