Amidst the obstacles that associations have encountered in recent years, their focus remains on surmounting significant growth challenges. Many organizations have witnessed a decline in membership and renewals, presenting hurdles that need to be addressed. However, there is optimism for the future. According to the Membership Marketing Benchmark Report, in 2022, only 33% of associations reported a decrease in membership, while 38% experienced growth, indicating a positive trend.
Continuing Professional Development (CPD) is essential in today's dynamic job market, where professionals must constantly adapt to new challenges, acquire new skills, and update their knowledge. In 2023, upskilling is a top priority for employers, with internal mobility recognized as vital for retention. Companies will invest in continuous learning to boost careers, close skills gaps, and strengthen succession planning, allowing them to remain competitive and attract top talent.
With the increasing adoption of skills-based hiring practices in this digital-first era, Learning Management Systems (LMS) have become invaluable tools for credentialing bodies and associations to provide verifiable and trusted certification programs. But with a plethora of LMS solutions available, how can you make the right choice for your organization's unique needs?
Continuous learning is essential for career growth and success, but simply learning new content is not enough. To truly master a skill or subject, it takes ample practice and application.
Are you looking for innovative ways to drive revenue and create engaging practice and study experiences in your certification program? Repurposing exam questions could be the answer you've been searching for.
Do you want to boost engagement in your certification training program or increase the value of your membership? Consider the state of your current eLearning platform.
