It’s been in your viewfinder for a while now. Your certification training program needs a new learning management system (LMS).
Measuring the value and return on investment (ROI) of certification training programs is a critical undertaking for organizations today. As the importance of certifications grows, so does the need to accurately assess the impact and effectiveness of these programs. However, many organizations face challenges when it comes to measuring the value and ROI of their certification training initiatives.
Did you know that people in America go to the emergency department 150 million times each year? Research shows that nearly 80% of surveyed adults prefer a physician to lead their medical care in an emergency, compared to a registered nurse (85%), nurse practitioner (6%), or physician assistant (5%). But in an emergency, there's no time for doubt. It's important to trust that loved ones are being treated by a board-certified emergency physician who has demonstrated knowledge and competence in Emergency Medicine.
Certification completion can be an uphill battle for many candidates due to various barriers, such as insufficient resources, lack of preparedness, and elevated stress levels. A 2020 research study on student perceptions of barriers to professional exam success shows that those who passed their exam attribute their accomplishment to beneficial tools such as purchased review manuals and online exam simulators. These tools included practice questions, quizzes, and other interactive components and proved more effective than their own notes and materials. Unsuccessful respondents, in turn, cited feeling unprepared and distressed as reasons for their lack of achievement.
Amidst the obstacles that associations have encountered in recent years, their focus remains on surmounting significant growth challenges. Many organizations have witnessed a decline in membership and renewals, presenting hurdles that need to be addressed. However, there is optimism for the future. According to the Membership Marketing Benchmark Report, in 2022, only 33% of associations reported a decrease in membership, while 38% experienced growth, indicating a positive trend.
Continuing Professional Development (CPD) is essential in today's dynamic job market, where professionals must constantly adapt to new challenges, acquire new skills, and update their knowledge. In 2023, upskilling is a top priority for employers, with internal mobility recognized as vital for retention. Companies will invest in continuous learning to boost careers, close skills gaps, and strengthen succession planning, allowing them to remain competitive and attract top talent.
