BenchPrep Team March 31st, 2020
Do I Need an LMS? 5 Signs That Say You Do
COVID-19 forced the world to rely on their current digital solutions more heavily, including online learning.
But what if your business hasn’t invested in online learning yet? Is now the time to buy an LMS?
You’re weighing the options. Can our company wait out the virus and then return to Instructor-led courses as usual? Is an LMS overkill for our needs? Will we even use it afterward?
We understand your dilemma. No one wants to see their tech investment under-utilized.
We developed the BenchPrep Quick Start Program for this very reason. Think of it like buying a few paint samples to see if you like the color. With this program, companies can roll out e-learning courses for minimal investment or commitment.
Plus, modern learners wanted on-demand, continuous training before the global pandemic. Now you have the opportunity to give it to them.
Here are 5 signs why your company needs an LMS, even after the COVID-19 crisis has passed.
1. Are You Losing Ground to Your Competitors?
McGraw-Hill found themselves losing ground to other competitors with digital options. They realized they weren’t going to continue being an industry leader without drastic adjustments.
They leveraged BenchPrep’s LMS to create a new cross-platform approach. Now, they include online courses as part of their broader digital and print portfolio. This strategy allowed them to meet the needs of their evolving customer-base and drive more revenue.
Could an LMS help you compete digitally?
2. Have You Been Wasting Manpower by Manually Tracking Learners?
Without an LMS to automatically add and remove users, businesses do it manually. Your learning management system can import a bulk list of users. Even better, people can self-enroll. For associations and credentialing bodies, you can integrate self-enrollment with an e-commerce tool. It also automates certificates and tracks completions for compliance purposes.
What task could an LMS take off your trainers’ plates?
3. Could you be missing out on digital revenue?
Organizations offering conferences and in-person meetings always had the opportunity to grow their revenue with digital options. Unfortunately, after COVID-19, virtual options aren’t just a “nice to have,” but a necessary contingency. We saw a number of conferences canceled recently, but we also saw an equal number take their experience virtually and continue to grow their communities.
An LMS also allows you to scale your business globally with virtual webinars and course offerings. Plus, your courses are no longer tied to one instructional method. You can use video or text or gamification or microlearning or blended learning solutions. The sky’s the limit for course creation.
What learning products could you sell to your community? What best practices can you share in a course?
4. How Do You Know Your Training Works?
Traditionally, trainers have administered “customer satisfaction” surveys. Of course, individually assessing hundreds of people in your audience would be impossible. They’ve made do with surveys because there was no other option.
But what does a survey really tell you about your participants’ learning? Very little.
Your LMS can push short quizzes or allow virtual discussions after an event to help L&D departments measure the effectiveness of their training. You can also measure trainees’ capabilities one or two or even six months after training to understand the full impact.
An LMS also provides a feedback loop for your designers. They’ll see which questions were too hard or too easy and be able to adjust accordingly. High-level data can also highlight drop out points in your courses or areas where a majority of learners struggle. Then, your designers can redesign these portions for higher engagement or better learning outcomes.
What LMS data metrics can you use to measure success? Activity? Time-on-platform? Drop-out rates?
5. Is It Hard to Track Your Business’s Knowledge Base?
As organizations grow, they create more and more knowledge. Sometimes this knowledge gets lost in Word documents or powerpoints or printed materials stuck in binders.
An LMS provides a way to keep everything organized. Search navigation allows users to pull up information at their point of need, rather than hunting for it in a multitude of folders.
You can also prune your knowledge base more easily by seeing which trainings your audience accesses regularly and which are gathering dust on the virtual shelf. This content curation will allow you to push more relevant knowledge out to your staff more quickly.
How can an LMS help you fight knowledge bloat and embrace content curation?
Why You Need an LMS Now
We know many of you don’t have the capacity to suddenly “go virtual” even if you wanted to. We also believe people need your professional development and credentialing services more than ever in the coming months as the economy contracts and a recession sets in.
We created the BenchPrep Quick Start Program just for you. Here’s three advantages of the Quick Start Program:
- Equips you to maneuver around COVID-19 restrictions with a digital-first model
- Fast-tracked implementation that includes support and consultation
- Quick onboarding, simple contracting, straightforward pricing
Staying at home provides people a huge opportunity to learn and stay marketable. When they take this opportunity, we want your organization to be ready to give them the best learning experience possible.
Ready to take your Instructor-led training virtual? Learn more about BenchPrep's Quick Start Program to solve your in-person training challenges.