BenchPrep Team September 9th, 2020
5 Tips to Improve Learner Engagement with Continuous Learning
Once upon a time, you went to school, earned a degree, got a job, worked for a few decades, and then you retired. For today’s workforce, this is a fairytale. Learning is no longer constrained to formal education settings; it’s a lifelong endeavor.
Nearly half of today’s workers have made a dramatic career change. In the professional learning space, we need to make continuous learning and upskilling a major part of our programs to meet these needs.
But modern professional learners can’t dedicate the same amount of time to upskilling as it takes to complete a four-year degree. Instead, they set aside a few hours or days to complete a certification or a learning module. And once they complete the course or certification, it’s hard to keep them engaged: BenchPrep’s data shows learners complete 98% fewer learning sessions after completing their study plan.
Isn’t there a better way? Isn’t there a way to keep learners engaged year-round and keep your company's training programs generating revenue?
Continuous learning will do all this and more.
Continuous learning makes learning a daily habit and gives your learners a chance to apply the knowledge they gained from your course or certification. And, incorporating continuous learning into your training program has never been easier. Just push questions to your learners' smartphones.
This blog covers five ways continuous learning leads to increased learner engagement:
1. Personalized Learning Plans
Online continuous learning platforms generate personalized plans to keep learners engaged. Then, learners are always at their “just right” level. It’s easy enough they’ll understand the concepts, but it’s hard enough to challenge them. Learners “test out” of any content they’ve already mastered. Now, they’re never bored, and they’re constantly upskilling.
2. Adaptive Learning
Adaptive learning takes personalized learning one step further. Personalized learning uses a pre-test at the start of a course. Adaptive learning focuses on improving your learners’ experience and performance during the course. The program adapts to push learners the material they haven’t mastered yet. Learners also stay more engaged because they’re not reviewing the information they’ve already learned.
3. Microlearning Modules
Continuous learning requires microlearning content to fit into a professional’s busy schedule. Luckily, microlearning boosts engagement. In fact, a survey by Software Advice found 58% of employees were more likely to engage with shorter learning modules. Microlearning helps reinforce mastery of your course content by continuously serving your learners with with daily material. This allows instructional designers to scaffold material more effectively and test more frequently to fix any misunderstandings.
4. Progress Tracking
Research suggests people feel happiest when they’re making progress. Continuous learning allows learners to see their growth over time. Duolingo makes this progress very clear by tracking which modules learners have mastered or not. They’re also able to unlock more difficult lessons as they progress. By making progress visible, learners receive psychological boosts to keep them engaged.
5. Push Notifications
Continuous learning has an automatic leg up over traditional LMS software—you can push it to a user’s mobile device. Research found adults check their phones an astonishing 96 times/day or once every 10 minutes. Proliteracy also found reminder notifications increased attendance for in-person classes by over 25%. Imagine what the increase will be for 2-5 minute microlearning modules you finish right on your smartphone?
The BenchPrep Approach
We use continuous learning as the research basis for our latest product, BenchPrep Engage. This platform pushes daily questions directly to learners’ phones. They answer a quick question, then they get immediate feedback.
Continuous learning keeps learners engaged because they receive just-in-time, relevant information daily. We also use confidence-based learning in our program because research shows confident learners make better decisions. This platform will continue to push questions to learners until they report a high level of confidence for the whole course, not just the 60% they got right on the final exam.
BenchPrep Engage solves the problem of how to keep learners on your platform after they’ve completed an exam. With engaged learners, you’ll continue to grow your revenue long after the training is done.
Download our e-book to learn why high stakes learners need continuous learning to achieve mastery--and what you can do about it to grow revenue and improve learning outcomes.