Why Growing Organizations Need the Best Ecommerce LMS Blog Feature

Why Growing Organizations Need the Best Ecommerce LMS

Wouldn’t it be nice to keep growing without the exhaustion? Without the cold calling, without the endless demos, without the hustle. You can.

Ecommerce storefronts create growth you can put on auto-pilot.  

Your ecommerce LMS integration makes enrolling more learners a breeze. It’ll be as easy as making a sale in your sleep. Plus, the right digital marketing strategies make scalable growth a reality, not a dream. And, your ecommerce LMS plugin makes it all possible.

But for this type of growth, you don’t just need any ecommerce LMS integration. You need the best ecommerce LMS.  We’ve listed the top three LMS ecommerce features you’ll need to grow your organization.

🔎Handpicked for anyone looking to grow their business: Dreaming of Recurring Revenue? Engage Learners Continuously [e-book].

1) Seamless User Experience

Imagine the user experience with an ecommerce LMS integration.

They find your website via Google. After a few minutes of browsing the course catalog, they buy a course. As soon as their credit card goes through, they are immediately welcomed into the course. They start learning within minutes.

You’ve just delivered a seamless user experience.  

All you need to make this seamless user experience a reality is these LMS features:

  • White-labeled storefront so they’re buying from you every step of the way.
  • Automated course registration so there’s no waiting for a registration to process.
  • Mobile learning portal so they can start learning from anywhere.


2) Mission-Critical Data Analytics

Too often, data is reduced to a meaningless report. You don’t need another report. You need mission-critical data that will move the needle on your business.

Digital marketing techniques create data that lands you more sales. You can link your ecommerce store to your Google analytics. This allows Google to send your prospects ads across their browsing. You can also send retargeting ads via Facebook.With these techniques, you’re sure to make more sales.

 But, it doesn’t stop there. Customers abandon their online shopping carts 88% of the time. You need a way to get them back. You need an abandoned cart email sequence. With an ecommerce LMS integration, you’ll be able to automate an abandoned cart email sequence to improve your conversion rate.

Really,  an ecommerce LMS integration packs a one-two punch — digital marketing and email marketing.

🔎If you’re looking for new markets, then read our blog post How to Break into New Markets with an ecommerce Store.

3) Multiple Revenue Generation Opportunities

Purchasing a physical product in a brick and mortar store remains the most common shopping experience. Unfortunately, it only has one touchpoint — the cashier.  

An ecommerce store offers multiple touchpoints. Even better, you can continue emailing your customer long after they’ve left your store.

Here are a few different sales techniques to increase revenue with an ecommerce store:

Abandoned Cart Emails: If your customer doesn’t complete their purchase, you can send them emails reminding them to complete it. You can even offer a discount at this point.

Add-ons: You can offer add-ons to their current cart. With an ecommerce store, their account information allows you to personalize the add-ons based on previous purchases.

Multiple Products: Your ecommerce store doesn’t just allow you to sell your online courses, it can also sell your physical products. Or, you can offer bundles for specific learning pathways to start personalizing your learners’ journey immediately.

Flexible Pricing: You’ll want the ability to run promotions and sales without talking to your vendor. But flexible pricing also means differentiating price lists by customer and multi-currency support.

Must-Have Features in the Best LMS ecommerce Integrations

An ecommerce store can grow your business. Or, it can leave you floundering.

If you want growth, then you’ll need to look for these non-negotiable characteristics for your LMS ecommerce integration:

1) User-experience trumps everything.  You want your customer’s experience to be seamless and frictionless. Otherwise, you risk them abandoning your purchases in their carts.  

2) You can only grow what you measure. Unlike buying a booth at an industry conference, the best ecommerce integration should have robust data analytics. Without them, you’ll never be able to optimize your content.

3) Flexibility is key. Ecommerce allows you to pivot quickly. But it should also sell any pre-existing physical products, too. So you’ll want one that gives you  complete control over price points, bundles, and shipping costs. Otherwise, you’ll be stuck waiting on your vendor.

As you scale your learning business, you’ll want to expand with an ecommerce store. We’re here to help. Check out our other resources on how your LMS can also become your go-to ecommerce platform. Want to learn more about BenchPrep's ecommerce offerings? Check out this video below to learn more.