The 2024 professional learning landscape was marked by rapid change and immense opportunity. As we look toward a new year, it's essential to understand the trends shaping the future.
To gain insights into what's ahead, we partnered with Leading Learning to present "The 2025 Learning Business Landscape" webinar. This session explored findings from Leading Learning’s Annual Trends Survey, focusing on the goals of learning business professionals for 2025. In this blog, we’ll break down these insights to help your team succeed in the coming year.
A Glimpse into 2025 Goals, Drivers, Trends, and Investments
Top Strategic Goals For Education Offerings in 2025
- Drive revenue growth (30%)
Learning businesses are focused on opportunities to boost revenue, whether it be adding in new products or increasing learners. - Grow enrollments (28.3%)
Organizations aim to attract new learners to their products. - Strengthen workforce alignment (16.7%)
Collaborating with industry partners to address skill gaps remains a key focus.
Most Important Drivers for Top Goals
- Desire to be seen as setting the pace in our field or industry (59.3%)
Leading organizations aim to establish themselves as innovators, creating programs that not only meet current demands but also define the future of their industries. - Evolving learner demands (58.5%)
The rise of flexible, personalized, and skills-based learning has made understanding and responding to learner expectations a critical priority.
- A need to increase financial sustainability and/or profitability (53.4%)
As financial pressures mount, organizations are focusing on profitability through diversified offerings, improved operational efficiency, and innovative partnerships.
Top Trends and Issues Related to Your Learning Business’s Strategy
- Workforce and employer needs: Upskilling and reskilling are crucial as industries and workforce demands evolve.
- Learner preferences for flexibility: Learner preferences for flexibility in format and scheduling continue to grow.
- Providing more personalized learning experience: There is a growing expectation for learning experiences to be tailored to individual needs, offering relevant and engaging content.
Learning businesses should approach emerging trends strategically, assessing how each one aligns with their broader business goals and learning program objectives. Instead of chasing trends for their novelty, organizations should evaluate how each aligns with their overarching goals. Prioritizing those that directly support strategic objectives ensures that resources are used effectively and initiatives yield measurable results. This disciplined approach allows learning businesses to maximize their impact, invest wisely, and maintain focus on what matters most.
Top Areas of Investment Over the Next Year for Learning Businesses:
- Enhancing Marketing and Outreach Efforts (58.6%)
Investing in marketing and outreach to attract and retain learners. - Increasing Learner Engagement (45.7%)
Developing engaging and interactive learning experiences that meet the needs of diverse learners. - Increased Partnering with Other Organizations (31%)
Collaborating with other organizations to expand offerings and share resources.
Embracing the Future of Learning
By understanding these trends and aligning strategies accordingly, your organization can position yourselves for success in the coming year. Let's embrace the future of learning and continue to provide innovative and impactful learning experiences.
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