Learning Tech: The Secret Sauce to Achieving Your Business Goals [Webinar Recap]

The world has been flipped upside down in the last 6 months and online learning has become a necessity in the learning industry. As many organizations transform their learning strategies into the digital world, many are confused about how a learning technology solution can actually help them achieve their goals.

In a recent webinar, BenchPrep’s VP of Marketing, Amanda Wynne, and Enterprise Solutions Manager, Beatrice Conley, discussed the evolving learning landscape and how learning technology is the secret sauce to achieve your business goals.

How Training Companies Can Use Learning Technology

To achieve success in your business, you need to understand what your business goals are and the challenges that you might face. For professional training companies, there can be a great number of challenges that will come up due to the nature of your business.

With a sea of professional training companies in the market, it can be a challenge to prove your training company or course is “the best” in your industry. Many training companies provide a great amount of qualitative data, case studies, and testimonials from learners to help mitigate that problem.

The truth is, qualitative data can be difficult to generate or present as a viable data point. So, how can training companies overcome this challenge? With the help of learning technology.

Learning technologies can challenge training organizations to gather and analyze additional quantitive data beyond the number of participants, purchases, and course competition to prove the effectiveness of their training courses.

Here are examples of quantitative data that will help training companies understand their learners’ behavior and content performance:

• Practice questions psychometric data
• How many logins were from a mobile device across geographical areas
• Tracking learners confidence levels on your content

🔍 Learn how McGraw Hill used our learning technology to gain quantitative data on their learners and resulted in a growth of users by 81%: McGraw-Hill Education Case Study.

How Extended Enterprise Can Use Learning Technology

The term extended enterprise can be up for interpretation depending on who you talk to and what industry you are in. For presentation purposes, we’ll break it down into two market segments: B2B Software & B2B Hardware.

B2B Software

Organizations providing B2B software have found themselves stuck when it comes to selling and educating after a purchase to drive customer value and adoption.

B2B software without adoption and awareness is useless. By implementing a learning technology, your organization is able to enable value selling to drive customer value and adoption after the purchase.

Value selling goes hand-in-hand with brand loyalty as well. When a member gets certified through a learning technology and brings those skills with them into the workforce, you are guiding them back to your organization for additional valuable information creating loyalty and awareness.

🔍 Related: To Build, or to Buy Enterprise Software: That is the Question

B2B Hardware

B2B hardware success also relies heavily on adoption and retention. Companies providing technology and hardware for manufacturing purposes have to educate users on how the equipment is used and maintained.

It is critical to ensure that people know how to use the product that you are putting out there. It’s not only important to know the product, but resellers need to understand how the product works and how to sell it. This all creates channel programs, which is a solution to the lack of equipment education within the industry. To implement those initiatives a learning technology is fundamental.

How Associations Can Use Learning Technology

For those in the association space, you know that customer acquisition cost is a common metric and challenge to overcome. Associations can use learning technology to provide educational opportunities to appeal to that member base.

Yet, we must keep in mind that association member bases and definitions of member value are always changing. What the baby boomer generation found valuable in membership can be very different than the Millenial and Gen Z members.

🔍 Related: 5 Tips to Engage Gen Z and Millennial eLearners in 2020 and Beyond [Webinar Recap]

The best way for associations to attract this new workforce of members is to invest in a learning technology that includes both education and learning opportunities that align with the new modern workforce’s needs.

The modern learner is more distracted and busier than ever before. So the time you have to grab your learners is very limited. By providing a learning technology, they can learn on their own time and they’ll be able to learn more regularly too.

🔍  To see a use case on how an association can use learning technology to their advantage,  take a look at our case study, ASCM Nearly Triples Goal For eLearning Seats Sold In First Year With BenchPrep.

Want to learn more?

In this blog, we uncovered some common challenges that these industries face and how learning technology can solve these problems leading to an increase in efficiency, engagement, and revenue.

But wait, there’s more! Discover more about how learning technologies can drive revenue for your organization using data analytics by downloading our on-demand webinar.