A professional’s path to receiving a certification can take a year or more, from deciding to pursue the credential to taking the exam. Is your organization providing the support these time-strapped learners need to stay focused and show up feeling confident on exam day?
For today’s professionals, preparing for a high-stakes certification exam means spending months learning the material and test-taking strategies, often while trying to juggle a career and personal life. Without the right preparation strategy, these professionals can become overwhelmed, perform poorly on the exam, or even drop out of the process altogether. That’s why more organizations are turning to digital learning to make studying more convenient, accessible, and effective for modern workers.
Here’s a closer look at how your own organization can leverage digital learning effectively.
For many professionals, earning a credential is a prerequisite for entering their field or advancing their career. The Gallup study shows 41 percent of Americans in their prime working years have a professional certification of some kind in industries as diverse as healthcare, education, technology, and social services. Job opportunities are growing rapidly in many of these fields, with healthcare and high-tech fields among those poised for the most growth according to the Labor Department’s projections for employment in 2029. That means solid prep strategies will be in high demand as more professionals look to ace these high-stakes exams.
Along with the time commitment, certifications are often expensive, giving workers an added incentive to pass on the first try. As they embark on their certification journeys, many learners find that traditional prep methods just don’t work for them. Attending a weekly in-person course or remembering to tote around a textbook can be inconvenient for busy professionals. With millennials now making up 35% of the workforce, the biggest percentage of any generation, these digital natives also expect a prep experience that mirrors the intuitive technologies they use at work and at home.
Learners who struggle to find the time to prep or to master content successfully are at risk of abandoning their certification plans, putting a damper on their professional future, and taking a bite out of revenues for prep organizations. With lifelong learning becoming a bigger part of the professional landscape, many organizations realize it’s time to cater to changing learner needs.
To meet those needs, many organizations are making the shift to online learning. A personalized, digital learning platform, like BenchPrep, can help drive engagement and readiness by putting the power in the learner’s hands.
BenchPrep provides on-demand learning designed for the way professionals want to learn today, keeping them motivated throughout the certification process and more likely to make it to the finish line. For example, after CompTIA launched its recertification program with BenchPrep, the IT association re-certified 15,000 additional professionals within a year while boosting program revenues by 20%.
Here are four ways BenchPrep is changing the professional certification journey for the better:
Check out our video to see how BenchPrep can help your organization support professionals successfully through each step of the certification journey.