Test Prep used to just be selling a study guide or two. Luckily, we’ve come a long way from those days. You can now sell simulated practice exams, adaptive learning courses, microlearning modules, gamified experiences, and, as always, the old-school textbook (available as a pdf, of course).
And, you bought a learning management system (LMS) so you can provide them all.
But, how do you market all of these offerings effectively?
Luckily, your learning management system (LMS) can help with an ecommerce integration.
This blog will walk you through all the tips and tricks you’ll need to make your ecommerce storefront a success. With a digital storefront, you’ll take your learning offerings from amateur to pro within minutes.
Just like a bricks and mortar storefront, your ecommerce storefront needs to be organized. You’ll find that selling digital offerings is much like selling your in-person test prep courses. At the end of the day, you want your learner to pass the exam. And, your products will help them do it!
Categorization
Categories will help users find what they need in your ecommerce storefront. They’ll also act as tags so your software can pull up resources during user searches. You can also align your categories with search engine optimizations (SEO) keywords to help your site rank well on Google.
Suggested categories for test prep companies:
Product Pages
Your product page has two essential functions: 1) Sell the value of your course, and 2) Create SEO opportunities.
Add these essential product page details to sell the value of the product:
SEO opportunities on your product page include:
🔎Related: How to Turn Learning Science Concepts into Profitable eLearning Products [On-Demand Webinar]
Test Prep companies often serve audiences from around the globe. You may have decided to buy a learning management system (LMS) to increase your market reach.
You’ll want to get the most out of your ecommerce store by using the latest digital marketing techniques:
Digital products can be easily bundled, sold individually, and ranked based on popularity. Here’s a few suggestions on how to sell more learning products with some tried and true sales techniques:
🔎Want to find out how BenchPrep wins at test prep? Read our case study, Test Prep that Sets the Pace for Triple Digit Growth with BenchPrep.
You’re almost done setting up your storefront. You just need to select a few more administrative details:
Fortunately, an ecommerce store allows you to test your products before ever selling them to an actual human being. You can walk through the process as many times as you like to find bugs before receiving customer complaints.
Testing tips before going live:
You’ve created some marketing buzz. Now it’s time to sit back and watch the test prep courses fly off the virtual shelves.
Luckily, robust data analytics allow you to track more than just the number of sales. Your data reports will become an important monitoring tool to keep your ecommerce store on track. They’ll also allow you to measure the return-on-investment (ROI) of your LMS.
Tips and tricks for generating more revenue with data-driven decisions:
An ecommerce store does more than simply monetize your learning offerings. It gives you access to valuable data about your learner, your product, and your organization’s content.
Want to learn how ASCM created lucrative new revenue streams through digital learning? Check out our case study, ASCM Nearly Triples Goal For eLearning Seats Sold In First Year with BenchPrep.